W stands for Wrong

There's a new feeling, some new staff members, and a new slogan in the Kerry campaign. In this 9-week sprint to the finish line, what I suspect you'll hear more often than anything else is: W is for Wrong. Rather than the often meandering, nuanced, longer critiques Kerry is so fond of recounting, this one cuts to the core. Wrong Direction, Wrong Policies, Wrong on the Issues Americans care about. Wrong.

As the president likes to say, there's nothing complicated about it. It does all come down to one letter -- W. George W. Bush. What do you think that W stands for? That W stands for wrong. Wrong choices, wrong direction for America. And this election all comes down to one decision: Do we want four more years of wrong choices, or do we want to move America in a new direction?

The choice in this election couldn't be more clear. Do we want four more years of lost jobs and falling wages ... four more years of rising health care costs ... four more years of raiding Social Security to give tax cuts to the wealthy ... four more years of schools being shortchanged, leaving millions of children behind ... four more years of shipping jobs overseas and replacing them with jobs that pay you less ...four more years of a go-it-alone foreign policy. If you do, then you should vote for George W. Bush.

But if you want health care for all Americans. If you want schools that work. If you want jobs that pay you more money. If you want Social Security that's there for the future. Then we need to move America in a new direction and that's the choice in this election.

Go read this whole thing, it's really scathing. The Clintonistas that have come into the campaign have got it rolling again. And they did it with one simple insight. When we fight on their turf (like Vietnam, among other things), we lose. When we fight on our turf (that is, all the issues that Americans care about), we win.

W. Wrong. Keep saying it until your mouth hurts.