The Man in the Gray Flannel Suit

Some PR flack wrote the "National Strategy for Victory in Iraq" document. And he can't cover his tracks very well:

Although White House officials said many federal departments had contributed to the document, its relentless focus on the theme of victory strongly reflected a new voice in the administration: Peter D. Feaver, a Duke University political scientist who joined the N.S.C. staff as a special adviser in June and has closely studied public opinion on the war.

Despite the president's oft-stated aversion to polls, Dr. Feaver was recruited after he and Duke colleagues presented the administration with an analysis of polls about the Iraq war in 2003 and 2004. They concluded that Americans would support a war with mounting casualties on one condition: that they believed it would ultimately succeed.

That finding, which is questioned by other political scientists, was clearly behind the victory theme in the speech and the plan, in which the word appears six times in the table of contents alone, including sections titled "Victory in Iraq is a Vital U.S. Interest" and "Our Strategy for Victory is Clear."

"This is not really a strategy document from the Pentagon about fighting the insurgency," said Christopher F. Gelpi, Dr. Feaver's colleague at Duke and co-author of the research on American tolerance for casualties. "The Pentagon doesn't need the president to give a speech and post a document on the White House Web site to know how to fight the insurgents. The document is clearly targeted at American public opinion."

The role of Dr. Feaver in preparing the strategy document came to light through a quirk of technology. In a portion of the document usually hidden from public view but accessible with a few keystrokes, the plan posted on the White House Web site showed the document's originator, or "author" in the software's designation, to be "feaver-p."

Next thing, white paper documents sent out by the White House will have "This trial version of Word has expired" plastered across the page.

This reliance on a PR flack to write the military strategy for victory shows clearly who the White House is pointing its guns at: the public. This is a war on public opinion, and it has been ever since the public turned away from Iraq (with little help from any kind of organized antiwar movement or press outcry). When you have to fight a war on public opinion, I guess you have to bring out the big guns like this.