CA-GOV: BS Buddies

This is kind of funny. The Angelides campaign has created a new site, BS Buddies which allows you to, in Mr. Potato Head fashion, create your very own Gov. Schwarzenegger, complete with accessories, packaging, memorable quotes, et al. From the email to supporters:

Distributed by "Rove Toys,” there are three flip-flopping-fun Bush Buddy Arnolds you can make your own.

Too Cool for School Arnold - Actually raises tuition and fees!
Special Interest Arnold - Featuring money bag accessories!
Too Healthy to Care Arnold - Kicks nurses' butts!

Once you've created your own "BS Buddy," you can email it to friends. And after you do that, it takes you right to a contribution page where you can support Phil's candidacy.

Now this is the kind of outside-the-box activity (or inside-the-box, given the Arnold packaging) I really appreciate. Most big stories and activities on the Internet are viral. This site sets up a fun way to pass along real information (the boxes are adorned with things like "raised tuition and fees" and "won't support Prop. 89) virally. Everything's a crap shoot on the Internet, so there's no telling if it will take off. But it's a pretty good idea.