Obama (McCain) For President!

John McCain is so confident that his name recognition will move voters that he uses Barack Obama's name to drive traffic to his website:

It's not just Barack Obama who believes in the power of Barack Obama. John McCain believes in it too.

The McCain campaign has at least two different advertisements with Google AdWords that use Obama's name to direct users to McCain's Web site.

AdWords are text-based ads that appear on a viewer's screen next to the list of Google search results. Advertisers bid on search terms using an automated process based on what users are searching for at that moment; placement of the ads is determined by who won the bid and the relevance of the ad. Advertisers pay per ad clicked.

Both of McCain's AdWords have the headline, "Obama for President?" followed by a pitch for McCain. Under the heading, one ad asks, "Why Not Learn More About John McCain for President" with a link to the candidate's Web site. The second ad reads, "Lean More About John McCain's Journey on the 08 Campaign Trail" and also includes a link to McCain's home page.

Searching for the term "Obama for president" brought up both McCain ads, which appeared in the top five search results on the first page.

Now that's the mark of a campaign which really believes in their candidate, ay?