If Ever Anyone Needed Watching

Today marks the launch of Health Care For America Now, a national coalition which plans to organize millions of Americans at the grassroots level to advocate for quality, affordable health care for everyone.

We're bringing together community organizers, nurses, doctors, small business owners, faith-based groups, organizations of people of color, and seniors who believe it's time we had an American solution that provides quality, affordable health care for everyone.

We're offering a bold new solution that gives you real choice and a guarantee of quality coverage you can afford: keep your current private insurance plan, pick a new private insurance plan, or join a public health insurance plan.

We're also calling for regulation on health insurance companies. We need to set and enforce rules that quash health insurance companies' greed once and for all.There is a huge divide between our plan and the insurance companies' plan for healthcare reform. We want to make sure you have the quality coverage you need at the price you can afford. They want to leave you alone to fend for yourself in the unregulated, bureaucratic health insurance market.

Our plan is affordable for people and business. Their plan is profitable for them. With no regulation, health insurance companies can and will charge whatever they want, set high deductibles, and continue to drop coverage when you get sick. Now is the time to pick a side. Which side are you on?

Elizabeth Edwards is one of the high-profile faces of this coalition, but it's fairly broad, including AFSCME, Americans United for Change, Campaign for America’s Future, Center for American Progress Action Fund, Center for Community Change, MoveOn.org, the NEA, National Women’s Law Center, Planned Parenthood, the SEIU, the UFCW, and USAction. Today they are running live launch events all over the country, including two in California. One is happening at this hour in Los Angeles, featuring Lt. Governor John Garamendi. There's another event in San Francisco on the steps of City Hall at 11:30 featuring Mayor Gavin Newsom. The names shouldn't surprise you - they're both two of the most high-profile advocates for universal health care in the state, and they'll both use the issue as a springboard for their 2010 gubernatorial campaigns.

What I'm more interested in is HCAN's strategy to work inside Bush Dog districts to hold them accountable should they prostrate themselves for the insurance industry.

The work of Health Care For America Now was first made public late last week. But the group, with Elizabeth Edwards as a figurehead, offered expanded insight into the details of its campaign during a meeting on Monday. In addition to spending $40 million -- $1.5 million of which will be put behind an initial ad buy (national TV, print, and online) -- the group will be sending organizers to 52 cities, blasting out emails to 5 million households, airing spots on MSNBC and CNN and submitting op-eds to major papers (officials hinted at the New York Times piece to come).

In addition, the campaign is going to take advantage of Moveon.org's massive data files to reach out to like-minded supporters and officials promised to work in Democratic and Republican districts alike.

"We'll have an organizer in the district of every Blue Dog Democrat," said HCAN campaign manager Richard Kirsch of the conservative Democrats.

"The focus of the campaign," he added, "is on national legislation. "This year, however, it is also a referendum: do you support quality, affordable, health care for all, or an alliance with the private insurance industry?"

Right on. These Bush Dogs need constant pressure and the threat of job loss in order to do right by their constituents. I don't know how successful HCAN will be, but they certainly have the right strategy.