You See:

How it works (h/t Atrios):

MATTHEWS: Now, it'll die, as we said, it'll jump the shark. Two days ago, no, we're all talking about -- you're waving the tabloids around, come on. Two days from now -- I want to ask you, what will we talk about two days from now?

SCARBOROUGH: Whatever the McCain campaign wants us to talk about, because the McCain campaign is assertive.

Only the Obama campaign is just as assertive - really, they are. I've seen what they blast-fax every single morning. Only they don't have longstanding ties to these media jokers, so their ability to pull the strings is useless.