Liberal Wedge

Quite a good ad from Creigh Deeds in the Virginia Governor's race, exploiting a gender gap with his opponent Bob McDonnell.



McDonnell is slipping in the polls after the revelation - provided by him in an answer to a reporter - of his college thesis calling essentially for dominionism. You can hold the GOP line on taxes and health care and some other policy issues and be fine, but advocating for women to stay in the home, or against birth control, and suddenly you're on the losing side of 90-10 issues with the public, especially with women. And the Deeds campaign is capitalizing on this perfectly. Here's another one of their ads.



They are exploiting a wedge issue by painting McDonnell as completely out of the mainstream - and they're winning with it.