Might Have Worked 5 Months Ago

This series of DNC ads blaming Republicans for wanting to eliminate Medicare is dead-on, ruthless, and entirely too late. In August, the Republicans got the jump on defining Democrats as wanting to finance health care reform by cutting Medicare. That opinion hardened, and even though 80% of the GOP did indeed vote to eliminate Medicare back in April, it's a useless data point now, just a comeback in the debate instead of a powerful tool to frame the opponent before they get to frame you. I'd say these ads were completely worthless, except maybe they can be pulled out the next time there's a debate over Medicare. But not now. It looks completely reactive and defensive now, even though it's fundamentally correct.

Way to go, DNC.